TELSTRA: THRIVE ON
Role: Account Director
Agency: The Monkeys (Australia)
We helped Telstra, Australia's biggest telecommunications company and most valued brand, reposition themselves as a technology company in their biggest brand relaunch ever. The fully integrated campaign highlighted the magic of technology and we were lucky enough to get the chance to work with some of Australia's best talent, including the Australian Ballet and music group Flight Facilities.
Results:
Named Telstra's "most successful ad ever" on YouTube, outperforming free-to-air TV in both cost per reach and efficiency of spend
Named Editor's Pick on Creativity Online
PR coverage in 30+ publications
3M+ views on Facebook + Twitter
Social video completions rates above industry benchmarks at 17% (vs 4%) -- the highest Telstra has ever seen
