TARGET | HOLIDAY 2014
Role: Brand Manager
Agency: 72andSunny LA
Through the eyes of a kid, nothing is better than the straight-up joy of the holiday season. So, for Target's 2014 Holiday campaign, we blew up the magic of these kid-like moments, creating a campaign that was unmistakably, unapologetically Target. It was the biggest campaign I’ve worked on to date — I call it my boot camp in advertising.
Results:
Target said we hit their "marketing trifecta" for traffic, engagement, and brand love
Resulted in a 40% increase in sales on Thanksgiving Day, the biggest online sales day in Target history