SEA SHEPHERD: KILL THE FIN TRADE  

Role: Brand Director
Agency: 72andSunny APAC

For our first project in Australia, we partnered with Sea Shepherd & Semi-Permanent to tackle shark finning. Turns out that turning shark haters into shark activists was no mean feat so we briefed thousands of designers at Semi Permanent to help us advocate for the cause. 

Results: 

  • Reached 2.8M people worldwide

  • Received artwork submissions from globally renowned designers like David Carson & Timba Smits

  • Recruited social advocates worldwide: from Japan, Russia, Brazil, USA + more

  • Coverage in the AFR & Stab Magazine