GOOGLE IMPACT CHALLENGE: BAY AREA
Role: Brand Manager
Agency: 72andSunny LA
The Bay Area Impact Challenge is a Google.org project where local nonprofits compete via public vote for $5 million in grant money. In order to make voting as easy as possible, we created fun, colorful interactive posters + OOH that allowed Bay Area residents to vote right away in locations all over the city, like BART stations, local businesses, and bus stops. We even had local Bay Area artists create artwork to represent each of the nonprofits.
Results:
PR coverage in publications like AdWeek, Creativity Online and more
Double the number of votes year-on-year
INDIVIDUAL NONPROFIT POSTERS
TOUCH TO VOTE POSTER
