GOOGLE AU: HOME LAUNCH
Role: Brand Director
Agency: 72andSunny APAC
Google Home had already launched in the US, but most Aussies weren't familiar with a home assistant device. We had to adapt a global campaign, but launch the product in a fun, educational way that helped Aussies understand what Google Home does and why it’s a valuable addition to their home. We used contextual placements and playful queries to show in real-time how Google Home only enhances your experience.
Results:
97% prompted message takeout
Brand awareness, consideration and purchase intent goals surpassed
